Home / eCommerce Design

eCommerce Design Agency in Kuala Lumpur

Commerce experiences designed to convert and retain — store and checkout journeys for startups and growing brands across Malaysia and Southeast Asia.

Start a project

See how we work

Why Team Forest

We design the sale, not just the storefront

A beautiful store that doesn't check out is a cost, not an asset. We design the entire purchase journey — discovery to repeat purchase — around the moments where revenue is actually won or lost.

Conversion-led

Product, cart and checkout designed against drop-off, not decoration. Every screen has a job.

Retention by design

Post-purchase and returning-customer experiences that lift repeat revenue, not just first orders.

Measured, not assumed

We validate changes against real funnel data so the redesign is provably better, not just newer.

How we work

From audit to a store that converts

Audit

Map the funnel and find where browsers drop before they buy.

Design

Rework product, cart and checkout flows around the highest-leverage drop-off points.

Validate

Prototype and test the new journey before it goes live.

Launch & iterate

Ship, measure conversion and retention, and keep optimising.

Selected work

Stores we've shaped

Project One

Lamy SG

Lamy SG (lamysingapore.com) is the official Singapore e-commerce store for LAMY, the Heidelberg-based German manufacturer of premium writing instruments, operated locally by DKSH Singapore. Built on Shopify, the site sells the brand’s full range

FAQ

eCommerce design questions

Which eCommerce platforms do you design for?

We design for Shopify and headless/custom storefronts, and can work within an existing platform — the focus is the conversion experience, not locking you to one tool.

Do you redesign an existing store or only build new ones?

Both. A common engagement is a conversion-focused redesign of an existing store, prioritising the product and checkout flows that move revenue first.

How do you improve conversion and retention?

We design the full purchase journey — discovery, product, cart, checkout and post-purchase — and validate changes against real funnel data so improvements are measured, not assumed.

UI/UX Design

Web & App Development

Ready to embark on a wondrous product journey?

Tell us what you're building. We'd love to hear from you — whether you want to collaborate or simply have a chat.